This was an amazing rebranding project done by
Chase Design Group. It inspired me to really think about how an illustration can work as a pattern and an identity mark on a package. They used the different flavour illustrations along with colour to help the consumer differentiate between the different flavours and I believe they have done an excellent job. The colours are bright an illustrations clearly depict what flavours they are. For more on this redesign project check out the
article.
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